As we go into December, we're approaching two full years of being open to the public. We've done a lot in those two years, and I want to start our little review and gameplan by pointing out that you guys are
awesome, and we've got a lot to be proud of. Up until these last few weeks, I've been able to post some new creative material nearly every weekday. Sea Monster month, back in May, was great fun and seemed really inspiring. Our site continues to improve. We've published an anthology and a coloring book!
I don't want anyone to think that I'm not appreciating them or their participation over the last two years, but I do want to take a good hard look at what Torn World's goals and vision is, and how close we've come to that.
What I want Torn World to beAn awesome, fun, inspiring, enthralling shared world experience that involves a lot of people and collaboration that tangentially allows and enables the people involved to pursue commercial reward with their work. I want to see people clambering to adopt and create characters, writing stories and poetry about their adventures, drawing pictures of them... I want to see people selling their work - either through sponsorships or to other publications! I want to see us creating awesome publications (books! games! RPGs!) and selling them to earn folks royalties! I want to see a continually evolving set of resources and web interface, responsive to user input. I want all the energy and enthusiasm you find in a lively fanclub, but with a focus on a new collaborative world that we can shape ourselves with creative material.
Most of all, I want to see
excitement... and I'm not really seeing that lately.
What Torn World isIt's been a struggle, recently, to get volunteers to do tasks around the site, to get work submitted or edited for approval, to get comments, to get participation, to get someone to donate incentives. The Muse Fusion this weekend was a complete flop: 6 people left prompts, two of them were claimed: no work has been actually finished. This, despite adding participation incentives the last several months.
Sales of the anthology and coloring book have been between lackluster and direly awful. I will not be breaking even on either project and I am unlikely to do any reprints.
I don't mind donating my time and efforts to the site and such... but I need to know it's being used and appreciated to make it worth it to
me! For example, I added artwork-to-article interface to the site over the last few months, and added artist links from artwork, which was a big, exciting task that makes browsing a lot more fun and interconnected. And?
No one. Said. Anything. I announced it here at the forums, on my own personal blog, and at our Torn World blog, as well as on Twitter, so it wasn't a secret release. That does make me sit back and wonder, gee... why AM I doing all this?
I've also taken the time lately to send out some emails to people who are signed up and not really participating - reminding them about character ownership rules (which have not, to date, been enforced), canon board participation, commenting, spending their credits. I've made them personal and specific, and also kept them upbeat and tried to avoid sounding blame-y or naggy. Because no one likes being blamed or nagged!
The response (where it wasn't silence), has been... disheartening.
The consensus is that Torn World is a chore. Some people agreed to do stuff for Torn World and now feel obligated to (sucking the fun and time out of the 'play' parts of the project), some people feel like they owe
me support on the project because they like me and know how excited I am for the it... I hesitate to put reasons in peoples mouths, but the sense that continues to come back in feedback is that Torn World isn't FUN. It's something people need to make time for, but don't have to, or really, really want to... so, they don't. Maybe this is my fault, for being too quick to jump up and try to recruit people for administrative tasks as soon as I sensed some interest in the project? Maybe being too quick to say 'oh, it's okay' and 'don't worry' when people apologized for a lack of involvement downplayed exactly how much Torn World needs that involvement to keep moving forward?
What Now?Now, this may all sound very dire and gloomy, and in many ways it is. To my great chagrin, my primary goal (fun and wide-spread inspiration!) has largely flopped. The secondary goal (financial reward!) has not been quite so grim - we've got several regular subscribers (many of whom do not log in to use their subscriptions?!), more than $400 in spend-only credits floating around behind the scene, (though I can't seem to convince people to SPEND them) and I regularly see work sponsored after Muse Fusions... not career-making amounts, but usually $5-$50 each month. It's not a dead loss!
And I really don't want to overlook or downplay how pivotal a few dedicated members have been - we've got an impressive selection of work available, and I continue to be impressed by the talent and creativity that shines through! Our publications are classy and awesome, our site is a heck of a treat, and you guys are seriously professional caliber.
I don't want to give up on Torn World; I think it's an awesome idea, and we've got the member base to make it work. I want to get you guys
enthused about it, and active. I want to make it something you
make time for, because you want to, not because you
have to. I want you to be invested in your characters, and interested in making
what happens next actually
happen.
What can I do? (And by 'I', I mean 'We' - self included. I am not pretending to be perfect about any of the following!)
Here are some of my ideas:
Read and comment! It's hard to want to keep writing and creating when the result is some nitpicky corrections from the canon board and then an echoing silence from the public.
Create (or adopt) a character! A good place to jump into things is have a character you can relate to, that you like and
want to control. If you've got a favorite character from another setting, ask yourself if they could be 'morphed' into a Torn World character somehow.
Make a Tour! This is one of the under-appreciated features of the site - it doesn't have to be a specific themed tour, either, it can just be a collection of 'my favorite Torn World stuff'.
http://www.tornworld.net/tour.phpAsk questions! No questions are dumb! And they can lead to interesting discoveries about our world and characters. Sometimes, there's a specific answer already filed away somewhere, and we can help you (and other people who didn't know) find it. Sometimes, it's something that simply hasn't been asked, and we can come up with something collaboratively. That's supposed to be a lot of the fun of the setting!
Submit and edit work! Draw a character we've already got a description of, if you're hesitant to create a new one. Try tackling a Muse Fusion prompt! Randomly select a character and a reference article and see if you can't come up with a story out of those two! We've got a (very underused) place for non-canon work, if you swing and miss at some canon point. We've also got a whole lot of stuff in the queue that needs only very minor edits.
Talk about Torn World! Blog about your participation! Link to your work (or your favorite work by someone else) that gets published at the site! Post your Torn World artwork in an album at Facebook or tumblr! Speculate wildly about what happens next! Mention an awesome site feature at Torn World when you're using the clunky interface at some other site! Review our anthology at Amazon or Smashwords!
Say thank you! A few people have specifically said 'thank you!' to the canon board for their thoughtful edits, and I cannot overemphasize how far that goes towards making it feel like we're doing something worthwhile. It doesn't take much - a single, personal note appreciating some new feature at the site or noticing a humorous error message I tucked in somewhere will keep me cheerfully coding away through subsequent weeks of silence. (Really, I'm
easy.)
Do you have some ideas? Would another 'get to know the setting' chat be useful? I'm happy to schedule one!
I'd love to hear your thoughts on the topic, and plan to come back an re-evaluate as a whole at the beginning of next year. I believe this project is worth continuing, but I'm looking at a life-changing addition in February, and I need to know how (or IF) I should be prioritizing Torn World in the future.